The ultimate SEO checklist for 2025: 8 areas for top rankings
In today's digital landscape, visibility is crucial for success. But how do you ensure that potential customers find your company on Google and not a competitor's? The key lies in a systematic and comprehensive approach. A detailed SEO checklist isn't a rigid set of rules, but rather your strategic roadmap to address all relevant ranking factors […]
Internal linking SEO: How to effectively increase rankings and traffic
Internal links are essentially hyperlinks that point from one page of your website to another page on the same website. A strong internal link structure is the backbone of your SEO strategy. It distributes crucial page authority (also known as "link juice"), ensures a better user experience, and helps search engines like Google index your most important content.
SEO Technical Analysis: SEO technical analysis for better rankings
Every successful SEO strategy stands or falls on its technical foundation. A thorough technical SEO analysis is therefore not a "nice-to-have," but the absolute foundation. It ensures that search engines like Google can actually find, understand, and index your website – the basic requirement for appearing in search results. Without this solid technical foundation, even the best […]
Structured data SEO explained in simple terms
Structured data SEO: With structured data, you provide your website with a clear compass that search engines can easily decipher. This not only increases the visibility of your offers but also boosts the chance of clicks directly in the search results. For example, those who clearly mark up important product details, opening hours, or FAQs will appear more quickly in the so-called rich results […]
Improve: Improve your Google Maps ranking – Increase your visibility
If you want to be found more easily on Google Maps, there's no way around a perfectly maintained Google Business Profile (GBP). Think of it as your digital business card: the more complete and accurate it is, the more trust Google and your potential customers will place in you. A perfect Google Business Profile is the foundation for your local success. Every good […]
How much does Google advertising cost? – An overview of Google advertising costs
""How much does Google advertising cost?" – that's one of the most frequently asked questions we get. There's no one-size-fits-all answer, because the costs are as individual as your own business. There's no fixed price tag to stick to. Instead, everything works on the pay-per-click (PPC) principle: you only pay when […]
Discover: image SEO optimization made easy
Image SEO optimization is about preparing images so that search engines like Google not only see them, but also understand them, index them, and rank them well. This is more than just a technical tweak. It means intelligently compressing image files, giving them descriptive filenames, and adding relevant alt text. The goal? More organic traffic via […]
The best free keyword research tool: 12 top tools for 2025 compared
Before you even write a single line of content or optimize a page, a crucial question arises: What terms are your potential customers actually searching for? Thorough keyword research is the foundation of every successful SEO strategy and significantly determines visibility and traffic. It reveals not only which search terms are relevant, but also the search intent behind them […]
Do your own search engine optimization and see real results
Sure, doing search engine optimization yourself – is that even possible? The answer is a resounding yes. For many small and medium-sized businesses, it's actually the smartest way to gain online visibility and grow. It's about taking control of your own digital future instead of relying on expensive […]
Quickly achieve SEO visibility: Creating a sitemap XML made easy
Creating an XML sitemap is one of the most basic yet crucial steps in providing search engines like Google with a clear map of your website. Think of this file as a direct line to Google, ensuring that all important pages are efficiently found and indexed. This is especially important for new or very large websites, as it can significantly impact their search engine ranking.