The 12 best free SEO analysis tools for 2025 – put to the test
Successful search engine optimization begins with a solid data foundation. But getting started doesn't have to be expensive. Many believe that professional SEO analysis is only possible with costly premium suites, but that's a misconception. The market offers an impressive selection of powerful free SEO analysis tools that give you precise insights into your website's performance – from technical […]
Online marketing for SMEs: easily implement sustainable growth
Online marketing is no longer optional for SMEs, but essential. It's the engine that drives growth and visibility. Instead of throwing money at expensive ads and hoping someone bites, you can reach the exact customers who are actively searching for you in a targeted and cost-effective way. And the best part? The results are […]
Content Gap Analysis: Content gap analysis for hidden keywords – more traffic
Imagine your competitors are raking in customers day after day with topics that aren't even on your radar. That's precisely where content gap analysis comes in – it's like a spotlight illuminating the dark corners of your content strategy and revealing hidden potential. It systematically identifies the gaps, […]
The 12 best free SEO tools for 2025: Your guide to greater visibility
Search engine optimization (SEO) is not a sprint, but a marathon – and the right equipment can be crucial. Many believe that effective SEO is only possible with expensive premium suites. But that's a misconception. The market offers an impressive selection of powerful and, above all, free SEO tools that, when used correctly, can have a tremendous impact. From the […]
The ultimate SEO software comparison for your business
Choosing the right SEO software is often the first and most important lever for online success. A quick SEO software comparison makes it clear: While all-in-one platforms like Semrush or Ahrefs cover a huge range of tasks, specialized niche tools are often unbeatable for truly in-depth insights into technical details or content optimization. What's most important is […]
Practical guide to search engine optimization keyword analysis
Strategic search engine optimization (SEO) keyword analysis is so much more than just blindly collecting random search terms. Think of it as the foundation of your entire SEO strategy. It's about truly understanding your target audience's language and creating content that solves their problems. This way, you won't just attract any old traffic, but precisely […]
How to fix 404 errors made easy
A "404 Not Found" error indicates that a server cannot find a requested page. This is usually due to deleted content or broken links. To fix a 404 error, first identify the cause – Google Search Console often provides the necessary clues – and then implement the appropriate solution, such as a 301 redirect […]
Adding businesses to Google Maps made easy
Listing your business on Google Maps is the most direct way to become visible to local customers. It's no longer an optional marketing measure, but an absolute necessity. It determines whether potential customers even have you on their radar. Why a Google Maps listing is indispensable today: Customers used to pore over the Yellow Pages. […]
Conversion rate optimization that actually works
Conversion rate optimization (CRO) is essentially about getting more out of your existing website visitors. Instead of simply increasing your advertising budget for more traffic, we focus on fully leveraging the existing potential. The goal? To eliminate friction points, specifically improve the user experience, and ultimately generate more sales, leads, and more positive feedback.
Write SEO text that ranks in Google
Writing successful SEO texts today has little to do with the old-fashioned keyword stuffing. It's much more about creating content that establishes a genuine connection with your target audience, builds trust, and incidentally also meets the technical criteria of search engines like Google. A strategic approach is key here. Why good SEO texts are so important […]