With professional content creation, you can reach your target audience effectively and sustainably. We create high-quality blog articles, website copy, social media posts, and other content that not only informs but also converts. Our SEO-optimized texts help you rank higher on Google and attract more qualified traffic.
Professional content creation encompasses all measures aimed at producing high-quality, relevant, and targeted content for your website, social media channels, and other digital platforms. Unlike generic texts that offer little added value, we focus on content that engages your target audience, informs them, and motivates them to take action.
This includes strategic research and integration of relevant keywords, the creation of compelling headlines and meta descriptions, the structuring of texts for optimal readability, and the development of visually appealing content such as infographics and videos. Technical aspects such as optimization for different devices and consideration of search intent also play a key role.
Professional content creation ensures your message is communicated clearly and persuasively, while simultaneously increasing your visibility in search engines. The result: more qualified traffic, higher engagement, and better conversion rates.
The most important content factors for successful content
The cost of professional content creation varies depending on the scope, format, and complexity of the content. A single blog post (1,000-1,500 words) typically costs between €150 and €400. Social media posts start at €30-€80 per post, while comprehensive content marketing packages with regular creation start at €800-€2,500 per month. The investment depends on the quality, research effort, and specific requirements.
You can see initial measurable results after just 4-8 weeks – for example, through increased website traffic and social media engagement. Significant improvements in rankings and conversions typically appear after 3-6 months of regular content publication. Content marketing is a long-term investment: the more consistent and high-quality your content is, the faster and more sustainably it will have an impact. Evergreen content continues to deliver traffic and leads even years later.
On-page optimization encompasses all measures taken directly on your website (content, technology, structure). Off-page optimization focuses on external factors such as backlinks and social signals. Both areas complement each other and are essential for successful SEO.
You can implement basic measures like content optimization yourself. However, for technical aspects (structured data, page speed, core web vitals) and strategic keyword research, professional support is recommended to achieve optimal results.
The most important factors are: high-quality, relevant content; optimized title tags and meta descriptions; clean URL structure; fast loading times; mobile optimization; internal linking and technical SEO basics such as schema markup.
Blog articles: High-quality, SEO-optimized blog articles are the heart of any content strategy. They position your company as an expert, provide added value for your target audience, and improve your visibility in search engines. Regular blog posts with relevant keywords and high-quality information attract organic traffic and foster long-term customer relationships.
Website copy: Compelling website copy communicates your brand, products, and services clearly and understandably. From the homepage and product descriptions to service pages, every page should be optimized for search engines while simultaneously driving visitors to conversion. Calls to action, clear structure, and a target-group-oriented approach are crucial.
Social Media Content: Engaging social media posts increase your reach, foster interaction, and build community. From informative LinkedIn articles and creative Instagram posts to viral TikTok videos, each platform requires a tailored content strategy that authentically conveys your brand message.
Email marketing: Personalized email campaigns with relevant content increase open rates and conversions. Newsletters, product announcements, welcome series, and re-engagement campaigns should be strategically planned and professionally written to retain your subscribers and boost sales.
☑ Conduct target group analysis (create personas, identify needs)
☑ Develop a content strategy (define topics, formats and channels)
☑ Conduct keyword research for each content type
☑ Create an editorial plan (define topics, deadlines and responsibilities)
☑ Formulate compelling headlines (emotional, clear, with keyword)
☑ Integrate storytelling elements (evoke emotions, tell stories)
☑ Create visual content (images, infographics, videos)
☑ Strategically place calls to action (clear, action-oriented)
☑ Optimize content for different platforms (blog, social media, email)
☑ Balance evergreen content and current content
☑ Adjust content length to format (Blog: 1,000-2,000 words, Social: short)
☑ Ensure readability (short paragraphs, subheadings, bullet points)
☑ Communicate the Unique Value Proposition (highlight unique selling points)
☑ Integrate social proof (testimonials, case studies, reviews)
☑ Internal linking to related content
☑ Update content regularly (revise outdated information)
☑ Conduct A/B testing (test headings, CTAs, formats)
☑ Analyze content performance (traffic, engagement, conversions)
☑ Content repurposing (blog to social media, video to article)
☑ Check spelling and grammar (ensure professional quality)
☑ Maintain consistent brand voice (uniform tone and style)
☑ Consider mobile optimization (short texts, large buttons)
☑ Create accessible content (alt text, subtitles, clear language)
☑ Plan content calendars long-term (seasonal themes, trends)
Content marketing is more than just creating content – it's a strategic discipline aimed at attracting, engaging, and converting your target audience into customers. A well-thought-out content marketing strategy combines creative content with measurable business goals.
Content audit and gap analysis: Before creating new content, you should analyze your existing content. Which articles are performing well? Where are there gaps in topic coverage? A content audit identifies optimization opportunities and shows which content should be updated, merged, or deleted. Tools like Google Analytics and Search Console help evaluate performance.
Buyer Persona Development: Successful content speaks to the right target audience. Develop detailed buyer personas based on demographic data, needs, challenges, and purchasing behavior. The better you understand your target audience, the more relevant and effective your content will be.
Content cluster strategy: Instead of isolated blog posts, you should create thematic content clusters. A pillar page comprehensively covers a broad topic, while cluster content delves deeper into specific subtopics and links back to the pillar page. This structure improves your SEO authority and user experience.
Multi-channel distribution: Great content is useless if no one sees it. Distribute your content strategically across various channels: website, blog, social media, email newsletters, guest posts, and content syndication. Each channel has its own target audience and requires tailored formats.
Content performance measurement: Measure the success of your content strategy using KPIs such as traffic, engagement rate, conversion rate, time on page, and social shares. Use this data to continuously optimize your strategy and find out which content types and topics resonate best with your target audience.